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The power of PPC, or pay-per-click advertising, is in its ability to reach your most qualified audience. It allows you the opportunity to not only show up where they’re already looking, but also gain an advantage against competitors who might be trying just as hard for their attention!
Alexa Media Marketing can create a custom PPC campaign stratagey that will help you to convert more customers while also boosting your revenue with our PPC management services.
Review our pay-per-click management price table below to see all that is included in each of our PPC service plans and to learn more about how paid ads could drive results for you!
Ready to get started with PPC ads? Contact us online for a chat with an experienced PPC strategist about how you can earn more revenue from paid advertising.
We understand wanting to speak directly to the experts. To get in touch with an Online Marketing Specialist about our programs and services, give us a call at:
Budget over $50k/mo? Check out our enterprise campaign management offerings for campaigns from $50k-$2m/mo in ad spend.
On top of our PPC management services, we offer platform or strategy specific pay-per-click services. For example, Facebook advertising or targeting users with remarketing. View our service plans now, or contact us online to talk with an experienced marketing strategist about the different available options.
Regardless if you’re looking to advertise your business on Google (whether through search, display, or shopping ads) or Bing, our PPC management services offer what you’re looking for with an online ad management services plan.
Our pay-per-click management services allow you to get the most out of your campaigns, by taking every detail into account.
We offer custom strategies for medium sized businesses that will allow you to find a PPC advertising plan that matches the goals you have for your campaign.
Here at Alexa Media Marketing, we use the latest in advertising technology to help you reach your target audience. Our campaigns utilize Google’s robust PPC network, text ad remarketing and banner remarketing so that previous visitors have an opportunity for conversion while on site.
You’ll also gain access to our easy-to-use platform, transparent reporting and real-time control deliver unparalleled performance for your business. With this you can purchase banner ads on the web and mobile devices.
When you choose the fast track plan, you’ll have access to services such as click, conversion and click fraud monitoring. In addition to set up and management of rule-based bidding. These additional services are valuable because they assist in fine-tuning your campaign even more and monitor it to the best of your personal abilities.
Interested in taking it a step further, you can opt for our General plan. With this option you’ll have access to services such as international PPC campaign management, the setup of one landing page, and website conversion analysis reporting.
Some of our PPC advertising services are by quote only, reach out to us for more information.
When you select our PPC management services for your online ads management solution, you will receive a turnkey resolution to creating, developing, managing, and improving your PPC strategy. Also, you’ll be partnering with a Digital Marketing agency that brings over 10 years of experience with pay-per-click management to the table.
Here’s a preview of what our PPC advertising management services include:
Keep in mind that deliverables with our PPC management services will depend on the plan you select.
For instance, you may choose our Basic Plan, which does not include website conversion analysis reporting, which helps you see where your site’s design may stop converting. Whereas, the Market Leader plan provides that service.
If you have questions regarding our online ad management plans and deliverables, contact us online so we can answer any questions you have.
We understand that in order to form a strong relationship, transparency is key – and that includes pricing for pay-per-click advertising management services.
That’s why we’re committed not only in telling our clients if our PPC services will be cost-effective but also providing them with an upfront estimate and breakdown of what they can expect from each plan!
This creates a starting point for conversation about your budget and what’s included in each one of our plans.
Here at Alexa Media Marketing, our clients are considered family. We know that in some instances, the services we provide can make or break a business, so we don’t tread lightly when it comes to creation and fulfillment.
In order to drive the best possible results for your business, we make your goals our goals, and we assure that we do everything possible to affirm that your campaign goes above and beyond.
We’re not happy until you’re happy!
If you’re searching for a PPC company that will provide services from start to finish and completely manage your campaign for you, Alexa Media Marketing is here. We won’t just help you write ad copy, and abandon sip. We’re here every step of the way to make sure everything’s running smoothly and efficiently for your pay-per-click campaign.
Your dedicated campaign manager will listen and hear your requests, and put together a game plan. You’ll be kept up-to-date with the success of your campaign through regular updates!
Our team of experts will develop your campaign and strategy, do advanced keyword research for you to find the right people with targeted interests. We’ll also analyze industry trends in order to match it up against your business’s marketing plan.
You don’t have to worry about a thing – we’ll handle all the copywriting for your ad campaign, test its performance and continually develop keywords that are part of your campaign.
When it comes to your PPC campaign, we have everything under control.
We mentioned before the importance of analyzing your ad results to ensure that you’re driving as many conversions and traffic possible.
Don’t worry — we take care of that for you too
With our analytics, you can view the success of your campaigns and landing pages. We also make sure that keywords are driving results for maximum conversion rates!
With personalized attention, you can be confident in the success of your campaign. We’ll let you know how it’s going every step along the way and make educated suggestions for improving performance as needed!
There are many reasons why you should consider adopting a PPC campaign for your business. Not only does it increase website traffic, but this strategy is cost-effective as well. It is an extremely targeted form of advertising that delivers fast results.
Still not convinced? Let’s talk a little more about each
PPC is one of the most cost-effective ways to advertise your company. You might be wondering why? Well, here’s the scoop.
When you advertise in a newspaper, on the television, or on a billboard, you’re paying for the space that your ad occupies. You’ll end up paying an arm and a leg for a two-inch square in a local magazine or newspaper, and billboards can cost upwards of thousands dollars.
PPC takes on the same idea of an ad in a newspaper or magazine, except your ad shows up on the different search engines across the web. This leads a lot of people to believe that you have to pay for the real estate in those search engine results, but that’s one of the biggest benefits of PPC – you don’t!
Instead of paying for the space that your ad takes up on the result pages, you only pay Google when someone clicks on the ad.
This makes PPC management costs extremely reasonable because the only time you pay Google is where there is a serious potential for making a sale. We mention the serious potential for a sale because PPC ads are so targeted that when people click on them, they’re typically ready to purchase a product.
As a matter of fact, PPC visitors are 50% more likely to purchase something than users who arrive on your site organically.
That’s just one benefit of this web marketing strategy.
If you’re still searching for another reason to adopt a PPC campaign, the time it takes to deliver results is remarkable.
Because ads show up for your targeted keywords as soon as you place a bid on that keyword, it’s not unusual to see more traffic on your website within the first week of starting your PPC campaign.
When it comes to other long-term strategies, like SEO (search engine optimization) or even email marketing it can take a few months to really reap the benefits, but those rewards are worth every second of patience and the benefits are amazing as well.
However, if you’re really just looking for a strategy that delivers the fastest results, PPC is the strategy for you. Just make sure that you audit your PPC campaign often to ensure it’s properly working for your business. You can also review our foolproof guide to PPC auditing.
Tracking the performance of your campaign is essential to improving upon its success. Without being able to access these analytics and seeing how these elements perform, you won’t have any idea what’s working and which ones aren’t.
When you’re able to easily track the results of a campaign, it’ll become evident which elements of your campaign you need to manipulate to see better results.
A/B tests are a great way to track how users interact with your ads. You simply decide on a variable to test, make two identical ads, except for that variable, and track the results.
For example, in one ad you use a photo of a person wearing the clothing that you’re trying to sell, and in the other ad, you have the clothing on a hanger.
With A/B tests, you can easily view analytics to see which ad is performing better. These results allow you to fine tune your ad to ensure it is getting as many clicks as possible.
On a general note, you can use Google Ads to track the success of your ads in terms of clicks, conversions, and more. This can give you an insight as to whether or not your target audience is clicking on the ad, if you need to do better targeting, or if you should change the wording in the ad.
The fourth benefit of PPC advertising is that they are hyper-targeted.
Many marketing tactics allow you to use targeting to reach your most qualified customers. PPC is no expectation. In fact, PPC is one of the most highly-targeted marketing strategies available.
Ads allow you to target your specific audience with the unique content that is most valuable to them.
1.) Demographics: One of the best ways to target your customers. Demographic audience targeting allows you to serve ads based on a user’s location, gender, and even the kind of device they used to search.
2.) In-market: One of the most effective ways to target your audience. In-marketing targeting allows you to reach customers that have been searching for products or services that your store offers. This allows you to have a bigger advantage over your competition since your ads show up naturally to customers who are the most interested in your products or services. Your ads can be served to users that have previously purchased from your site, or users that are simply interested in what you offer.
3.) Custom intent: You can choose your own words, phrases and keywords to target potential customers, with a custom intent audience in Google Ads. Not only that but you’ll also be able to add website URLs or YouTube content URLs to really fine-tune your targeting even further.
4.) Remarketing: One of the most beneficial PPC strategies out there, remarketing allows you to essentially re-serve your ads to users who have previously clicked on your ads before. Remarketing ads is an extremely beneficial feature because they keep your business and products at the top of customers’ minds. Especially those users who were close to making a purchase before.
5.) Similar audiences: To take your PPC campaign even further, you can also target similar audiences to the ones you targeted with your remarketing campaign. For instance, if the overall demographic of your remarketing list is 30-year-old women, and the intent is to purchase a skin-clearing serum, you could also serve this ad to other 30-something women – regardless of whether they’ve searched for your product or not. The similar interests and demographic triggers the ad when you target with this approach.
6.) Content keywords: Targeting specific keywords within the content of your ad allows your ad to appear to users who are searching that key term. A key benefit in targeting with keywords, is that you can change them to reflect the different seasons, holidays, special events, etc. You’re also able to hand-craft the keywords you used to target a specific demographic or search intent.
PPC ads are like hand-feeding your customers an easy way to purchase one of our products. This happens because when the user clicks on the ad, they are served a landing page.
Landing pages are important because they include an element that entices users to take the next step in the buying process. Whether that is providing you with their email address or something more permanent like a purchase.
A contact form, a page with a quote form, or a simple page where a user can click “buy now” are just a few examples of a landing page.
It doesn’t matter how your landing page is set up, this is the first place a user will go after clicking on an ad. This creates the perfect opportunity to hand-feed users an easy way of buying your product or service.
With PPC ads, you can increase your revenue due to the increased qualified traffic they bring. This allows for a huge boost in profits and growth quickly!
When you win an ad placement bid for your industry, those ads are live – meaning that they can be served to users who search for the keyword(s) you choose to target.
PPC ads provide a great way to ensure that you take up prime real estate at the top of a results page, which helps you gain more qualified traffic to your website.
On average, 41% of clicks go to the top three paid ads that show up on the search engine results pages. This means that ad clicks account for nearly half the clicks that are made on the first page of the search results.
PPC is a constantly evolving strategy – it’s not just about setting your budget and sitting back to see what happens. The key to a successful PPC campaign is constant monitoring and making adjustments as needed for optimal results.
If you’re one of the many business owners who find themselves spending their time writing checks, ordering inventory and managing a company – it’s unlikely that running an effective PPC campaign will be at top priority.
That is where a marketing agency comes in. Hiring a PPC agency to manage your business’ campaign is one of the smartest business moves you can make. An agency will take the time necessary to really nurture your PPC campaign.
Read on to check out a few more added benefits of hiring a PPC management service agency.
Are you a PPC ad expert? If this is your first time learning about PPC, there’s a lot to cover. In order for a campaign to be successful, it’s important to be knowledgeable about how PPC works and the different strategies that are a part of a campaign.
If you’ve never studied PPC before, this can be a difficult task to accomplish. Especially when you’re running a business.
Training a team member to be literate in all things PPC could be another option, however this option isn’t too effective if you don’t want to be down an employee.
When you choose to hire a PPC management agency, you avoid having to learn, or even train someone in PPC. You can just leave it to the pros!
Hiring a PPC agency saves you a lot of time.
Previously, we mentioned becoming an expert. It takes time, and if you or one of your employees are planning to learn PPC, it will consume a lot of hours.
Lets not forget, without constant monitoring on your PPC campaign, you likely won’t see results.
Checking in on your PPC campaign daily while running a business can be difficult work, why not hire someone to do it for you?
Whether you’re looking to create PPC ads, target specific keywords, target specific demographics, or start a remarketing campaign, an agency will understand and help you achieve those goals.
A PPC management agency will be able to provide exactly what you’re looking for with a PPC campaign and they’ll ensure that your business is seeing results.
DISCLAIMER: Not every PPC agency is a favorable one. It’s important to do your research to ensure that the agency you select offers all the strategy options that you’re looking to encompass in your campaign.
Professionals who work at PPC agencies are experts in their fields. If they weren’t, they wouldn’t be working for a marketing agency.
They’ve accumulated thousands of hours training in their craft, and they genuinely know the ins and outs of a successful and effective PPC campaign.
When it comes to a marketing strategy that can improve the success of your business, why mess around? Hire an expert to do the job for you!
When running PPC campaigns, small-to-midsize businesses will spend $9000-$10K per month on average. This includes the cost for ad spend and management services.
Agencies sometimes charge for PPC management services as a percentage of ad spend, but may also charge a flat fee.
PPC has never been more important than now. Contact Alexa Media Marketing to see how you can take advantage of this powerful advertising tool!
We know how to drive results for your business.
We’ve generated over 5.9 million qualified leads for our clients, and over 3.2 million qualified calls.
Our team is made up of 275+ digital marketing masters that are all experts in their fields. Overall, we’ve logged over 1 million hours of expertise and training. That’s a lot of learning, and we continue to learn as trends change.
We are a full-service digital marketing agency and this means we offer a lot more than just PPC management. Here are some of the other digital marketing services we offer:
No matter the digital marketing strategies you wish to engage in, Alexa Media Marketing can help your business drive results.
We’ll ensure that all your campaigns work together to drive results and you’ll be a part every step of the way.
If you’re searching for a PPC advertising services agency that will drive results for your business, Alexa Media Marketing is here for you.
Contact us online for a free quote, or you can give us a call at 844-244-6690.
We look forward to hearing from you!
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